Home Exterior Color Trends

Exterior Color Trends 2024: Elevate Your Custom Home with These Top 7 Hues

At Karrus Homes, we understand that selecting the perfect exterior color for your custom home is a crucial decision. The right hue not only enhances your home's curb appeal but also reflects your personal style and complements the natural surroundings of the beautiful Southeast. As we step into 2024, let's explore the top seven exterior color trends that are making waves in the luxury home market, particularly for homes valued at $500,000 and above.

1. Crisp White

Crisp white never goes out of style, and in 2024, it's being celebrated for its ability to create a clean, classic look. White exteriors can make your home appear larger and more inviting, and they serve as a perfect backdrop for vibrant landscaping. This timeless color enhances the overall brightness and appeal of your home, making it a top choice for luxury custom homes.

Why Crisp White?

Timeless and versatile, fitting a variety of architectural styles.

Enhances curb appeal and makes the home look fresh and new.

Provides a bright, clean canvas that highlights other design elements.

2. Serene Sage Green

Sage green is making a comeback in 2024, inspired by the desire for a harmonious blend with nature. This muted green hue evokes a sense of calm and connection to the outdoors, perfect for homes in the lush landscapes of South and North Carolina. Sage green pairs beautifully with natural wood accents and stone, offering a timeless yet contemporary look.

Why Sage Green?

Reflects the growing trend of biophilic design, which aims to incorporate nature into living spaces.

Complements the verdant surroundings of the Southeast.

Adds a sophisticated, understated elegance to your home.

3. Elegant Charcoal Gray

Charcoal gray continues to dominate the exterior color palette due to its versatility and modern appeal. This deep, rich color adds a touch of luxury and pairs well with a variety of trim colors, from crisp white to bold black. It's a color that exudes confidence and contemporary style.

Why Charcoal Gray?

Offers a sleek, modern aesthetic.

Provides a neutral backdrop that highlights architectural details.

Remains timeless and sophisticated, appealing to high-end buyers.

4. Classic Navy Blue

Navy blue is a classic choice that has gained renewed popularity in 2024. This color adds depth and character to your home, making it stand out while still maintaining a sense of tradition and elegance. Navy blue works well with white trim and natural stone, creating a striking contrast that enhances curb appeal.

Why Navy Blue?

Evokes a sense of stability and reliability.

Pairs well with coastal and colonial architectural styles prevalent in the Southeast.

Timeless yet trendy, appealing to discerning homeowners.

5. Warm Taupe

Warm taupe is a versatile and inviting color that blends the best of gray and beige. This neutral hue is perfect for creating a warm and welcoming exterior that feels both contemporary and classic. It's a great choice for those looking to create a cohesive look with their home's natural surroundings.

Why Warm Taupe?

Provides a neutral, adaptable canvas for other design elements.

Complements a wide range of materials, including brick, stone, and wood.

Creates a cozy, inviting appearance.

6. Soft Pastel Peach

Soft pastel peach is emerging as a fresh and cheerful color trend for 2024. This hue brings a subtle pop of color without being overwhelming, adding a touch of charm and playfulness to your home’s exterior. It’s especially effective in creating a welcoming atmosphere.

Why Soft Pastel Peach?

Adds a unique and cheerful touch to your home.

Reflects the trend towards more personalized and expressive color choices.

Enhances the natural light and warmth of the Southeast.

7. Bold Black

Black exteriors are becoming increasingly popular among luxury homeowners looking to make a bold statement. When used thoughtfully, black can add a dramatic, modern edge to your home while still appearing elegant and refined. It works particularly well with minimalist and contemporary designs.

Why Bold Black?

Creates a striking, dramatic appearance.

Pairs well with modern and minimalist architectural styles.

Makes a strong statement while maintaining sophistication.

Why Consider These Colors for Your Custom Home?

Choosing the right exterior color for your custom home is more than just a matter of aesthetics. Here’s why you should consider these trending hues for your 2024 build:

  • Enhanced Curb Appeal: These colors are not only stylish but also enhance the overall look and feel of your home, making it more attractive to potential buyers.
  • Timelessness and Trendiness: Each of these colors balances contemporary trends with timeless appeal, ensuring your home remains stylish for years to come.
  • Personal Expression: Your home’s exterior color is a reflection of your personality and taste. These hues offer a range of options to express yourself and create a home that feels uniquely yours.
  • Complementing the Environment: The selected colors harmonize with the natural beauty of the Southeast, making your home blend seamlessly with its surroundings.

At Karrus Homes, we’re dedicated to helping you create the home of your dreams. Whether you’re drawn to the serene tones of sage green or the bold statement of black, our expert team is here to guide you through every step of the building process. Contact us today to start planning your perfect custom home in South or North Carolina!


Houzz - Trends and expert opinions on popular exterior colors.

Architectural Digest - Insights on color trends and design aesthetics.

Real Simple - Home design trends and color inspirations.

Better Homes & Gardens - Popular colors and home design advice for 2024.